Higher Education Research
This corporation* operates in over 100 countries specializing in the discovery, development, manufacturing and marketing of medicines in the areas of Cardiovascular, Gastrointestinal, Infection, Neuroscience, Oncology and Respiratory & Inflammation diseases. Facing challenges due to increased competition, drug patent expirations and intensifying price pressures, this firm needed to focus on innovation while improving operational efficiency.
*Due to confidentiality agreements, we are not able to provide the client name. We will refer to the firm as GPM throughout this case study.
